Asheville, NC – The US Army has been on an aggressive nationwide marketing campaign to recruit the next generation of American Soldiers, and Asheville’s EventPro Strategies has played a significant role in making this a success.
For the second year in a row, EventPro Strategies was hired to staff and execute an interactive hands-on campaign for US Army tours happening across the country. The experiential marketing firm provides staff and execution strategies for live interactive marketing events put on by the US Army.
The US Army has succeeded in overcoming negative stereotypes of being in the Army. “At these on-site events, we have hi-tech simulators and gadgets, push up contests, rock climbing walls and remote control tanks,” says Jai Ball, US Army Team Manager for EventPro Strategies. “These hi-touch, interactive games and contests have been a significant reason that there have been so many recruits. It shows people what the real army is like, versus what the news media often portrays.”
“They signed up hundreds of recruits alone at an event in the small town of Bristol, TN – a huge success,” Jai says.
EventPro Strategies was hired by Chicago-based Momentum Marketing, and is partly responsible for luring people into the US Army booths at different events. “We hire clean-cut, outgoing talent to draw in people walking by the display tents, and to operate some of the hands-on equipment,” says Nathan Mueller, General Manager for EventPro Strategies. “It’s amazing how hiring genuinely enthusiastic and confident people can make such a significant impact.”
The last US Army campaign for this year ends in November, as EventPro Strategies continues staffing the Army’s campaigns at schools, festivals, and other big events across the country.
EventPro Strategies was started in Asheville in 1999 by Jessica Browder-Stackpoole. She founded the company after being frustrated by marketing companies hiring models that were not suited to execute effective marketing campaigns. Nine years later, EventPro Strategies has nearly 150 clients, offices across the country, and over 40,000 readily available part-time talent. The company will grow from $5.5M to $10M in 2008 alone.
No comments:
Post a Comment